It’s urine … and you’re drinking it (or will be)

The Water Corporation in WA has started to introduce the notion of people drinking recycled sewage.

Last night’s TV news carried a spot, so it’s a safe bet the frequency of media coverage will increase in proportion to the sinking levels in our dams (currently 39%).

It will be interesting to see who’s first to oppose the move, and who runs a strong “anti” campaign.

PR Lab


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