Banana wars

The people who manufacture Mars Bars have reduced the size of the product by 11 per cent (while increasing the price) … all in the name of combating obesity.

They reckon they’re helping combat Australia’s growing obesity problem. The Australian Banana Industry has hit back, saying a banana is far healthier, and cheaper.

It’s brilliant PR by the sweets company.

Brilliant. They reduce their costs and increase the profit margin. Oh yes, they also get the free publicity to sell more of the price-inflated product.

And I keep noticing that Australia’s favourite biscuits and chocolates are getting smaller, and that cordial keeps getting more watery, and jam gets less fruity.

prLAB


Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s