Pitfalls of a social media release

As if we haven’t had enough information about social media floating around the “blogosphere” these past few years. Yet still, many people don’t get it. Social media is just one method (with several sub methods) of delivering PR.

I received a social media release from some students the other day. They had just attended the national PRIA conference and were, no doubt, fired up by one of the keynote speakers, who turned out to be disappointing.

At 6mb it was a “weighty” document. The main problem is that the Australian media wouldn’t even give this a glance, as they don’t accept attachments in e-mail releases. Apart from that, it didn’t contain the necessary elements people use in these documents (at least I think some people use them).

I commented back to the group, but they never responded (that’s bad PR, people).

As my boss at work said: “haven’t they heard of a phone call?”

More PR at the PR Lab: http://www.prlab.com.au

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