QANTAS: lengthy delays expected

Many PR programs are long-term. QANTAS has started one that is definitely in this category.

The airline’s chief, Geoff Dixon, last week announced that a merger with another airline is inevitable. It was reported but not followed through anywhere in particular.

Shock, horror. What did he say? One of Australia’s national icons could merge with a foreign carrier.

Yet another economic rationalisation project – a sign of our times. It’s also a clever way to “leak” the idea gradually to get the Australian public used to the idea, so that when it happens there’s not much opposition.

However, it will be interesting to see the various stages this PR “issue” goes through, and what forces are mustered to oppose the plan.

PR at


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