Once iconic Aussie swimwear company Speedo took a dive yesterday by distancing itself from its Olympic sponsorship … and the ubiquituous Torch Relay, due in Canberra any time now.
Speedo said it only made swimwear and didn’t comment on politics.
It was joined by BHP, which has now toned down its involvement by saying it’s just making the medals.
Most of the companies I’ve already mentioned must be wondering if the negative publicity associated withe the Games is worthwhile. They probably figure “let’s just lay low for a while and the protests will subside once the Games approaches”.
But their long-term reputations may suffer. People will remember; not only for their actual association with the Games, but also for their weak-as-piss responses.
I wonder if these companies would have something to say about politics if they were prevented from operating in China?