Authentic PR

Apparently the global PR company Edelman’s latest catch phrase is “authentic PR”. Yep, that’s right. Edelman is doing “authentic” PR (i.e., real, traditional, genuine, significant, purposive, factual – take your pick from my dictionary). Makes me wonder what they’ve been doing for the past umpteen years.

More comments can be found at http://www.prlab.com.au 

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