Scepticism healthy

It’s got nothing to do with PR, but it’s got a lot to do with PR. Scepticism.

A healthy dose of scepticism is essential in this day and age. 

 

Bloody Google invents some flaky course and includes a competition, gets academics to deliver it and, presto, students are devotees of AdWords when they go into the world of commerce.

 

Am I sceptical? You bet I am. Must be the journalist in me. 

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