It’s got nothing to do with PR, but it’s got a lot to do with PR. Scepticism.
A healthy dose of scepticism is essential in this day and age.
Bloody Google invents some flaky course and includes a competition, gets academics to deliver it and, presto, students are devotees of AdWords when they go into the world of commerce.
Am I sceptical? You bet I am. Must be the journalist in me.