West Coast Eagles’ reputation keeps sinking

Looks like the Worst (sorry, West) Coast Eagles are once again facing another season of PR disasters. The first ball hasn’t even bounced and the players in the media spotlight hasn’t even played for them before.

Some young ‘no-name’ player called Chris Masten was handcuffed by police and led away from Australia Day celebrations in Perth. Allegedly he was involved in a brawl on the Swan River foreshore and refused a ‘move-on’ notice.

So much for the club’s tough, new approach to rebuilding pride, spirit, decency and whatever else it believes will help restore its shabby image.

As I’ve said before, the club just can’t seem to fathom that it is a business and that its players are employees. In any normal job, such continued behaviour would warrant sacking. I’m just not sure it’s the players who need sacking.

Reputation management is a core business function, but if the Eagles aren’t in business then I guess it doesn’t matter.
More PR comment can also be found at http://www.prlab.com.au


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