Green is good (PR)

Today’s Boxing Day news says more companies are climbing aboard the “Green” bandwagon, following the Bali climate change talks.

That’s great news, but I suspect it has more to do with turning a “greenback” (if you’ll pardon the Americanism) than actually turning “green” for altruistic reasons.

According the the Sydney Morning Herald, two major retail groups have approached Planet Ark for information on what they can do on climate change.

That’s good news. But, like the just-ousted Liberal Government, the issue of global warming has been prominent for more than a decade. It is just too much

While I’m sceptical about companies’ motives for suddenly altering their stance due to a change in the political wind, the environment (hopefully) will be better for it.

This blog can also be found at the  PR Lab business site (


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