PR under the TV microscope

The ABC’s long-running TV program Media Watch will also include reports on poor PR practice from next year.Media Watch will be hosted by Walkley Award-wining journalist Jonathan Holmes.This is great news, as it will serve as a wake-up call for the profession. Hopefully, one of the byproducts will be a greater professionalism in the industry.I’ve long said that PR has been its own worst enemy. While I’m sure it will expose the charlatans, it could be a chance for PR to start to reposition itself as a serious business discipline.  More blog/s at: The PR Lab 


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