Whether you like it or not, the Ben Cousins saga continues. Because the West Coast Eagles and Cousins are such a part of the WA media landscape you can not ignore their antics from a PR perspective.
Cousins was supposed to vist Los Angeles for a second round of drug rehab. Instead, he went on a five-day cocaine bender (proven by LA 911 records).
Meantime, back home, the club continues to bury its head in the sand. In a TV interview, coach John Worsfold claims he knew nothing of the problems, which extend to other players. Sure, John. Pull the other one. Worsfold is no fool. He is a pharmacist by profession.
If the WA media knew of the players’ indiscretions (and they did, because I worked in it) he sure did – as did the club management, led by current CEO Trevor Nisbett.
However, they continue to deny any responsibility for the club’s problems.
This club needs a dramatic cultural shift, yet they persist with the old guard who have only contributed to the problem.
It’s not only Cousins that has to get with the “program”.